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Family favourite

Twist Optical Illusion Museum

London, Greater London · 4.6 · 4,825 visitor reviews

London, W1C 1DH

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About

How cool does London’s new attraction look? Twist (The Way I See Things) is smack bang in the middle of Oxford Street and is the doorway to all things topsy-turvy… Developed by artists, neuroscientists, and philosophers this rather groovy attraction offers many immersive moments and plenty of photo opportunities. ” It's the perfect ice-breaker attraction for first dates and it's an excellent interactive experience for families too.

You'll be in stitches from laughing so much... Things To Do This mind-mashing adventure is perfect for all ages and is sure to leave you giggling for hours. The museum invites you to play around with your perceptions as you wander through a series of interconnected zones.

How will you perceive these worlds? Will it be the same as your friends, partner or kids? Expect the unexpected as you enter mind-altering rooms and immersive exhibits and play around with interactive illusions.

From small-scale pieces that you can get up close and personal with to large-scale installations, you can step into - there are heaps to explore! You'll learn all about colour, perspective, shape, sound, heat and more! Enter a room where all colours disappear or stare at a photograph of strawberries and guess their colour - you won't believe what the answer is...

Head into a black-and-white room where you can grow into a giant on one side of the room and then shrink down to the size of a fairy in seconds as you run to the other side! Explore convex and concave mirrors and laugh as they distort everything around you. Will you dare to look into the infinity cube?

Marvel at the neon colours and kaleidoscope-style prisms as they dazzle your senses There are also immersive light tunnels, sound experiments, and so much more. Oh! And keep your eyes peeled for hidden shapes throughout the exhibits.

For a unique morning or afternoon, check out Twist Museum London! Food & Drink Feeling peckish after your fun experience? Grab a snack or some drinks from the vending machine!

You’re welcome to bring your own food and drink to Twist but do not take food or drinks into the exhibition space. Accessibility Baby changing facilities on site Twist is wheelchair accessible apart from two exhibits with steep inclines. A small number of exhibits feature flashing lights and strobes and may not be suitable for all visitors.

Any exhibits with accessibility issues will be signposted. com to discuss assistance dogs and to chat through any accessibility concerns before visiting. Transport & Parking for Visitors Tube: Oxford Circus (1 min walk), Bond Street (6 min walk) National Rail: Victoria (8 mins by tube), Marylebone (9 mins by tube), Paddington (13 mins by tube), Waterloo (13 mins by tube) Bus: Oxford Circus, served by the following buses: 3, 6, 7, 10, 12, 13, 23, 25, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390, 453, C2 Cycle hire docking station on Little Argyll Street.

Gift Shop Not ready for your experience at Twist to be over? Then be sure to check out the gift shop for some more mind-boggling souvenirs set to bring the illusionary world of Twist home with you! Get ready for the ultimate immersive experience full of optical illusions and auditory illusions that are guaranteed to blow your mind!

Good for: all ages, babies toddlers, older children, teenagers, young children

Facilities

  • Onsite Parking
  • Toilets
  • Accessible Entrance

Prices

£19.50-£23.50

Opening times

Monday: 10:00 AM – 7:30 PM Tuesday: 10:00 AM – 7:30 PM Wednesday: 10:00 AM – 7:30 PM Thursday: 10:00 AM – 7:30 PM Friday: 10:00 AM – 9:00 PM Saturday: 10:00 AM – 9:00 PM Sunday: 10:00 AM – 7:00 PM

Common questions

What is Twist Optical Illusion Museum?

Twist (The Way I See Things) is an interactive museum on Oxford Street featuring immersive optical illusions developed by artists, neuroscientists, and philosophers. Perfect for all ages.

What can families experience at Twist Museum?

Families can explore mind-altering rooms, grow into giants or shrink to fairies, enter colour-disappearing rooms, marvel at infinity cubes, and discover immersive light tunnels and sound experiments.

Is Twist Museum suitable for young children?

Yes, the museum welcomes all ages from babies and toddlers to teenagers. It's an excellent interactive experience guaranteed to leave families giggling for hours.

What are the opening hours for Twist Museum?

Opening hours are Monday to Thursday 10:00 AM to 7:30 PM, Friday and Saturday 10:00 AM to 9:00 PM, and Sunday 10:00 AM to 7:00 PM.

Is Twist Museum wheelchair accessible?

The museum is wheelchair accessible apart from two exhibits with steep inclines. Some exhibits feature flashing lights and strobes. Free tickets for carers are available.

What families say

4.6

4825 reviews