Privacy Policy

Information you provide directly:

• Name and email address when subscribing to our newsletter
• Postcode for location-based recommendations and local event alerts
• Account information if you create an account
• Reviews and comments you submit about attractions
• Information provided when contacting us or submitting attractions

Information collected automatically:

• Website analytics. We use Plausible Analytics, which we run on our own servers and serve from this domain. It is cookieless. It records the page you viewed, the site you came from, any utm_* campaign tags, your country, your browser and operating system, and your device type. Your IP address and user-agent are used only in the moment the page view is received, to produce a one-way code from a secret we replace every 24 hours; your IP address is never stored. Full detail is in our Cookie Policy.
• Security and abuse prevention. Our servers and our content delivery provider log IP addresses to keep the site available and secure. We also store the IP address of anyone who submits a review or an attraction, to prevent spam and duplicate submissions.
• Browser storage. The cookies and session storage described in our Cookie Policy.

We use your personal information to:

• Provide location-based attraction recommendations
• Send newsletter updates about family activities and events (with your consent)
• Send local event alerts based on your postcode (with your consent)
• Respond to your enquiries and provide customer support
• Process attraction submissions and listing claims
• Display user reviews and ratings on attraction pages
• Improve our website and services
• Analyse website usage and trends
• Prevent fraud and ensure website security
• Comply with legal obligations

We process your personal data on the following legal bases:

• Consent: For newsletter subscriptions and marketing communications. You can withdraw consent at any time by clicking unsubscribe in any email or contacting us.
• Legitimate interests: For cookieless website analytics, which we use to understand which pages are useful and which are not, and for fraud prevention, site security, and improving our services. We balance these interests against your rights and freedoms.
• Contract: Where necessary to provide services you have requested, such as processing attraction submissions.
• Legal obligation: Where we are required to process data to comply with applicable laws.

We may share your information with:

• Service providers: Third parties who help us operate our website and services (e.g., hosting providers, email service providers). These providers are contractually bound to protect your data.
• Attraction operators: If you submit a review or claim a listing, relevant information may be shared with the attraction operator.
• Legal requirements: If required by law, court order, or to protect our rights, property, or safety.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

We do not sell your personal information to third parties for marketing purposes.

Our website analytics are not shared with anyone. We run the analytics software on our own servers, and no analytics provider receives your data or your IP address.

We retain your personal data for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

Analytics data: aggregated page-view counts are retained indefinitely. The daily secret used to count unique browsers is replaced and discarded every 24 hours, so a visitor cannot be recognised from one day to the next.

Specific retention periods:

• Newsletter subscribers: Until you unsubscribe
• User reviews: Indefinitely, unless you request removal
• Account data: Until account deletion plus any legal retention period

Under UK data protection law, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Request that we limit how we use your data
• Data portability: Request transfer of your data to another service
• Object: Object to processing based on legitimate interests
• Withdraw consent: Where processing is based on consent, you can withdraw at any time

To exercise any of these rights, please contact us at [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data correctly. Visit ico.org.uk for more information.

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the UK Government
• Transfers to countries with adequate data protection laws
• Other legally approved transfer mechanisms

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (HTTPS)
• Secure hosting infrastructure
• Access controls and authentication
• Regular security assessments

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Our website is designed for parents and guardians seeking family-friendly activities. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us immediately and we will take steps to delete it.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

For significant changes, we may notify you by email or through a notice on our website.